It was early 1986, two young men with dream, determination and drive joined together. What bonded them quickly was the common goal to achieve business excellence. Ravi N. Kripalani and Jai A. Devnani thus started Joint Ven Trading LLC. in the emerging market of Dubai, United Arab Emirates.
Armed with the zeal to excel and keen business dexterity, they quickly made their mark in the business horizon. Their first venture was General Trading License with an initial capital of Dirhams 3 Million. The company dealt with leading brands in supplying Consumer Electronics, Gift items, Toys etc.
The tremendous response received from the market prompted Joint Ven to obtain the sole distribution rights to Sonashi range of Audio Systems in 1995. After the successfull marketing of Sonashi Audio Systems, Joint Ven introduced Sonashi range of Home Appliances which also became a big success. Ever since, Joint Ven has been climbing the stairs of success. Today Sonashi is among the most sought after brand in the whole of Middle East.
Joint Ven has ambitious expansion future plans to reach wider markets with quality products that make a difference in peoples lives.